ADFLOW’s Lift & Touch technology is the ability to trigger unique content based on picking up or interacting with a tethered object.
The classic example is the self-serve smart phone kiosk. When a customer picks up a smart phone, unique content is triggered based on the phone selected. This technology can also be used for sporting goods, power tools etc. Lift and Touch engages potential customers and allows for self-education either before or perhaps instead of engaging with a sales representative.
Customers in the millennial generation do not want to wait for information about products and services; if a sales assistant is busy, many customers will just walk away. With interactive Lift & Touch technology, information about products and services can be provided instantly to potential customers until one of your employees is available to educate the customer further when they become available.