Digital Signage Applications Conventional in-store messaging, by and large, is comprised of printed posters, banners and take-away sales literature. It is documented that these traditional advertising mass-communication mediums are less relevant than they once were, and that marketing spend decisions have inadequate methods to measure impact of traditional advertising upon consumers. In addition, both retailers and consumer package goods manufacturers (CPG) have been hindered by an inability to effectively communicate with the consumer at the in-store level especially in response to quickly changing market climates. Digital Messaging Systems offer a new medium for retailers and consumer package good manufacturers to market directly to consumers in-store. The in-store location and the flexibility of messaging are uniquely capable of building consumer relationships. Retail research already identifies who shops when, sho shops where and who is making the spending decisions. The real-time flexibility of Digital Messaging enables the retailer or CPG to demographically target specific markets at specific times and in specific locations. Most consumers arrive at the stores prepared to spend but still undecided
In-store marketing has to be informative, tactical and strategic, particularly with multi-choice options. In-store communications tend to be brand plus tactical messaging to help the consumer make purchasing decisions and help the retailer make the sale. Research has proven that well executed Digital Messaging out-delivers traditional printed in-store market communications. |